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Burger Dash
Burger Dash
Burger Dash
Brand Identity
Brand Identity
/2026
/2026
The brief
BurgerDash is a fun, fast-food burger brand built around speed, energy, and convenience. The goal was to create a bold visual identity that would feel playful and memorable while working across different packaging and brand touchpoints.
BurgerDash is a fun, fast-food burger brand built around speed, energy, and convenience. The goal was to create a bold visual identity that would feel playful and memorable while working across different packaging and brand touchpoints.
the decisions
I built the identity around a bright yellow, red, and green colour palette, paired with bold, rounded typography. The running burger mascot became the main visual element, while checkerboard details, speed lines, and a repeating burger pattern added movement and consistency across the packaging.
I built the identity around a bright yellow, red, and green colour palette, paired with bold, rounded typography. The running burger mascot became the main visual element, while checkerboard details, speed lines, and a repeating burger pattern added movement and consistency across the packaging.
the outcome
The result is a playful and cohesive visual identity that brings BurgerDash to life across burger boxes, wrappers, fries packs, takeaway bags, and drink cups. The system keeps the brand recognisable while giving each packaging piece its own personality.
The result is a playful and cohesive visual identity that brings BurgerDash to life across burger boxes, wrappers, fries packs, takeaway bags, and drink cups. The system keeps the brand recognisable while giving each packaging piece its own personality.
Other projects
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Get in Touch
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2026 Stephanie Okpe. All Rights Reserved