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Odalys
Odalys
Odalys
Brand Identity
Brand Identity
/2026
/2026
The brief
Odalys is a minimalist activewear brand created for women who take training seriously but don't need their clothes to make noise. The goal was to create an identity that felt confident and refined while moving away from the loud visual language common in activewear.
Odalys is a minimalist activewear brand created for women who take training seriously but don't need their clothes to make noise. The goal was to create an identity that felt confident and refined while moving away from the loud visual language common in activewear.
The decisions
I chose restraint as the main design principle. I kept the colour palette grounded, used clean typography and created a wordmark that could carry the identity without relying on a loud symbol. I also developed a monogram that could work at smaller sizes, such as on a hem tag.
I chose restraint as the main design principle. I kept the colour palette grounded, used clean typography and created a wordmark that could carry the identity without relying on a loud symbol. I also developed a monogram that could work at smaller sizes, such as on a hem tag.
The outcome
The result is a minimal visual identity built around quiet confidence. The system gives Odalys a distinct presence while allowing the product, fit and craftsmanship to remain the focus.
The result is a minimal visual identity built around quiet confidence. The system gives Odalys a distinct presence while allowing the product, fit and craftsmanship to remain the focus.
Other projects
Other projects
Other projects
Get in Touch
Get in Touch
Get in Touch
2026 Stephanie Okpe. All Rights Reserved