Maison Fleur

Maison Fleur

Maison Fleur

Brand Identity
Brand Identity
/2026
/2026
Maison Fleur Website

The brief

Maison Fleur is a beauty lounge created around beauty, femininity and a refined experience. The goal was to develop an identity that felt elevated and feminine while still being modern and approachable.

Maison Fleur is a beauty lounge created around beauty, femininity and a refined experience. The goal was to develop an identity that felt elevated and feminine while still being modern and approachable.

The decisions

I wanted the identity to feel elegant without making it overly complicated. I used refined typography, a warm colour palette and subtle visual details to create a sense of softness and luxury. The identity was designed to feel consistent across different applications while giving Maison Fleur a recognisable visual personality.

I wanted the identity to feel elegant without making it overly complicated. I used refined typography, a warm colour palette and subtle visual details to create a sense of softness and luxury. The identity was designed to feel consistent across different applications while giving Maison Fleur a recognisable visual personality.

The outcome

The final identity gives Maison Fleur a refined and feminine presence that can extend across both physical and digital touchpoints. The visual system creates a cohesive foundation for the brand's communication, from promotional materials to its online presence.

The final identity gives Maison Fleur a refined and feminine presence that can extend across both physical and digital touchpoints. The visual system creates a cohesive foundation for the brand's communication, from promotional materials to its online presence.

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